‘We’re not bringing [brands] a template or format to complete,’ [says Lee Brown, head of sales at Tumblr]. ‘We’re giving them a canvas. That takes a lot of time and a lot of thought.’
Mr. Brown said that although such advertising is nontraditional, Tumblr has been able to sell promoted posts to companies including Target Corp., Adidas, Lions Gate Entertainment Corp. and Christian Dior. Tumblr is trying to persuade customers to use its platform as a starting point to create messages that can then be distributed to other social networks, such as Facebook, Twitter and Instagram.
‘Marketers have become accustomed to buying scale as opposed to earning it,’ Mr. Brown said. ‘We’re not really selling ads, we’re promoting their content.’
Downloaded, a VH1 Rock Doc that will be premiering at the South By Southwest Film Festival, also provides an amazing amount of insight into how they got ahead of the curve — by coding their fingers off. A seminal moment, previewed exclusively [below], came when they were able to scale Napster up so that everyone could use it. “It was all about making small, incremental wins with the code and with the technology,” Ali Aydar, Napster’s one-time senior director of technology, says in the clip. Once they did that they reached 20 million users in almost no time.
Microsoft is said to be the second-largest employer of anthropologists in the world, behind only the U.S. government.
The digital universe currently hold 7.3 billion pages od information.
Join the fight for freedom of information online and support the battle of journalists, bloggers and cyber-dissidents across the globe.
In terms of sharing content on Facebook, the link between the publisher and the sharer says a lot. Facebook discovered that although users share much more content from close friends, the posts shared from more distant friends are actually more influential.
Is nothing sacred?
“Popular cross-platform note-storing service Evernote has revealed in a blog post that it has been the subject of hacking attacks. The operations and security team is keen to point out that there is no evidence that any stored notes and content was accessed, but that some user information — including passwords and emails — were. The data breached does benefit from one-way encryption (hashed and salted), but the firm is issuing a site-wide password reset just in case. In short, all users of the site will be required to set a new password, and are advised to log-in as soon as possible to do so. For more details and updates, we suggest keeping a close eye on Evernote’s official blog and twitter. Both of which can be found below.”
The Dish has brought in $93,000 in subscriptions thanks to the metered model. “Andrew” Sullivan’s goal for the entire year was $900,000 in order to avoid pay cuts or other significant changes to the operation.” -Mashable
There is $$$ is blogging
Selfish exclusionary jackals, arguably worse than domain squatters. At least that dreck actually has to pay something for the real estate they squat. Both parties do nothing but make this world a worse place.
The #PS4 controller has a share button!
In a new video published today by Google, they are giving us another look at the much anticipated Google Glass. If you recall, last year Google unveiled their latest venture, Project Glass which are interactive glasses (called Glass because it’s only one lens). The video raises expectations for the new product, which could further shape next gen technology such as the iPhone did a few years ago.