• Rich media ad units lifted return trip visits nearly 3 times higher than standard banner ads
• Video ads units lifted return visits over 5.6 times higher than standard banner ads
• Users who clicked on a rich media unit were over 4 times more likely to browse an advertiser’s site over someone who clicked on a standard banner ad
• Users who clicked on video units were over 9 times more likely to browse an advertiser’s site than someone who clicked on a standard banner ad
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jeremyksmith reblogged this from alfiala and added:
• Rich media ad units lifted return trip visits nearly 3 times higher than standard banner ads • Video ads units lifted...
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alfiala posted this
