‘We’re not bringing [brands] a template or format to complete,’ [says Lee Brown, head of sales at Tumblr]. ‘We’re giving them a canvas. That takes a lot of time and a lot of thought.’
Mr. Brown said that although such advertising is nontraditional, Tumblr has been able to sell promoted posts to companies including Target Corp., Adidas, Lions Gate Entertainment Corp. and Christian Dior. Tumblr is trying to persuade customers to use its platform as a starting point to create messages that can then be distributed to other social networks, such as Facebook, Twitter and Instagram.
‘Marketers have become accustomed to buying scale as opposed to earning it,’ Mr. Brown said. ‘We’re not really selling ads, we’re promoting their content.’
The Dish has brought in $93,000 in subscriptions thanks to the metered model. “Andrew” Sullivan’s goal for the entire year was $900,000 in order to avoid pay cuts or other significant changes to the operation.” -Mashable
There is $$$ is blogging
