Posts tagged digital
B.o.B. Showed us how to drive purchase with Digital Media
On May 1 Atlantic Records recording artist B.o.B. will released his 2nd CD “Strange Clouds”. The people over at Atlantic apparently have solid social media chops. There tactic combined an exclusive preview of B.oB.’s new CD and social media to drive purchase and digital media buzz.
1. Advance Premiere: A simple Facebook milestone post on the Atlantic Records Facebook page directed fans to “Listen to the Whole Album” 4 days in advance.
2. Tweet-gating: The Facebook link leads us to a Twitter tactic! To unlock the album you have to tell your Twitter followers all about #StrangeClouds.
3. Log-In with Twitter: Very standard Twitter log-in process. This is familiar and easier to use.
4. Share with Your Friends: Simple copy tells the story. “To unlock the full stream, tweet a message”
4. Unlock Album Preview: In only 4 steps fans can listen to B.o.B.’s new album. While listening to the album you can Pre-Order from Target, iTunes, and B.o.B.’s website. And of course you can share your opinion via Google+, Twitter, and Facebook buttons.
Facebook Camera is similar to Instagram but it isnt Instagram. The new photo sharing app seems to be suited for the “Facebook” crowd. They want something like Instagram but arent interested in becoming familiar with another social network.
Functionally speaking this is a huge step for Facebook’s mobile reputation. The comments, tagging, and sharing works just ask you would expect!
Video And Rich Media Increase Engage
• Rich media ad units lifted return trip visits nearly 3 times higher than standard banner ads
• Video ads units lifted return visits over 5.6 times higher than standard banner ads
• Users who clicked on a rich media unit were over 4 times more likely to browse an advertiser’s site over someone who clicked on a standard banner ad
• Users who clicked on video units were over 9 times more likely to browse an advertiser’s site than someone who clicked on a standard banner ad
With the proliferation of digital media, commoditization of media, content, and inventory will inevitably follow. In order to ensure yields remain high and campaigns have their intended effects, it is important to continually evolve and innovate in strategy, creative, pricing, and format. The above video was a first for FT.com, an out-of-banner Homepage Roadblock that had high impact and was specific in it’s design for our media property. Is there anything else like this you’ve seen lately that seamlessly fits into a site?
Ad Age Digital A-List: Buzzfeed
The company’s pitch to brands is straightforward: We’ll work with you to create content, and help it go viral by tracking which items are shared most among certain social circles and then pushing the content getting the most “viral lift” into more prominent positions on Buzzfeed.com.
2011 Google Creative Canvas
Google shows you just how far rich-media can go. The “2011 Google Creative Canvas” is a collection of rich-media examples and digital wizardry. Take a look and get inspired.
Amazon calculated that a page load slowdown of just 1 second could cost it $1.6 billion in sales each year. Google has calculated that by slowing its search results by just four tenths of a second they could lose 8 million searches per day—meaning they’d serve up many millions fewer online adverts.
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IKEA’S KNÄPPA CARDBOARD DIGITAL CAMERA
IKEA is on an innovative roll these days and have just announce the KNÄPPA flat-pack cardboard...
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Commodore 64 personal computer
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Yes, I still own one of these. No, it no longer works. Yes, I wonder why I’m keeping it.
