Helluva idea by W+K. I cant wait to get my own crack at “Ahh”
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand
The Napster Documentary - coming soon…
Downloaded, a VH1 Rock Doc that will be premiering at the South By Southwest Film Festival, also provides an amazing amount of insight into how they got ahead of the curve — by coding their fingers off. A seminal moment, previewed exclusively [below], came when they were able to scale Napster up so that everyone could use it. “It was all about making small, incremental wins with the code and with the technology,” Ali Aydar, Napster’s one-time senior director of technology, says in the clip. Once they did that they reached 20 million users in almost no time.
The digital universe currently hold 7.3 billion pages od information.
(via Digital to Account for One in Five Ad Dollars - eMarketer)
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.
Gerd adds: my prediction: 35-50% of the entire ad budget in 2017 will be digital / social / interactive / mobile
Cyber Monday Ranks As Biggest Online Spending Day Ever
The Entertainment Ecosystems of Apple, Microsoft, Google & Amazon
It’s interesting to note that all four of the companies listed have various different core business models (hardware, search, retail, software) but they have all in recent years come to create personal computing devices with their own operating system running on top of the device and additionally these entertainment ecosystems.
The number of people who report that their home television is the primary screen for watching paid and free Internet video has increased to 45%, up from 33% a year earlier. During the same period, consumers who used a PC as their main way to watch online video dipped to 31% from 48%.
The company found that Netflix’s instant streaming service was the most popular application for funneling video from the Internet to a television, with 40% of people who watch online content on a TV using Netflix. Hulu Plus, with 12%, and Vudu, with 4%, attracted more modest followings.
Apple is getting into streaming radio, according to The Wall Street Journal. But Pandora has survived worse.
Savage Beast Technologies launched its music kiosk software business in 2000—at exactly the wrong time. The brick and mortar music industry was collapsing. Tower Records, the first to offer Savage Beast’s service, closed the last of its U.S. stores in 2006. Virgin Megastores shuttered in 2009. Other major retailers that sold CDs, including Circuit City and Borders Books, followed suit.
“Unfortunately, that was a dying business,” said Joe Kennedy, CEO of Savage Beast successor Pandora. “The company hit hard times very very early in the process.”
Read on: How Pandora Soothed The Savage Beast
Study says Internet addiction is caused by a gene mutation
Human beings have about 25,000 genes which make up the cells in our DNA. Often times through genetic mutations, our DNA is defected causing different things to happen in the human body. No, I am not talking about mutants like the X-Men, but real disorders like Cystic Fibrosis or Down Syndrome. Genetic mutations can also cause addictions, for example to alcohol or nicotine. A new study though shows that the addiction to the Internet works in a similar way, through a genetic mutation.
