The digital universe currently hold 7.3 billion pages od information.
In terms of sharing content on Facebook, the link between the publisher and the sharer says a lot. Facebook discovered that although users share much more content from close friends, the posts shared from more distant friends are actually more influential.
(via Digital to Account for One in Five Ad Dollars - eMarketer)
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.
Gerd adds: my prediction: 35-50% of the entire ad budget in 2017 will be digital / social / interactive / mobile
Twitter strikes back at Instagram and adds photo filters
The photo wars continue to be no-less than dramatic, with Twitter now adding their own photo filters to their mobile apps on Android and Apple only days after Instagram said they were pulling their photo feed from Twitter. As a clear line in the sand is being drawn, the two networks are both clawing at the chance to offer the best photo sharing experience possible.
Facebook’s EdgeRank algorithm illustrated
Facebook’s EdgeRank algorithm decides what stories shows up in your Newsfeed based on three variables: Affinity, Weight and Recency. The variables make up the algorithm which ultimately makes the difference between your posts being buried in the Newsfeed or shown as in a Top Story.
Im not sure I agree with this inforgraphic. However, the fine print does contain a few gems..
“Consumers need more than just a platform where they passively ‘like’ or ‘follow’ brands. Instead many seek a more trusted, deeper customer experience”
- 90% of all purchase decisions begin online
- 75% of consumers shop online before they buy offline
- 85% are looking for an independent review
- 78% of people trust the recommendations of other people
- 35 minutes of every hour people spend online is on social networks
- The average person has 245 Facebook Friends, 126 Twitter Followers and 47 LinkedIn connections (recognizing, of course, no one is an average person)
- The average brand has 54 Facebook Likes (same disclaimer for brands)
- 40% of people visit a brand’s Facebook page before their website
- $71.48 is the estimated annual value of someone who Likes a brand’s Facebook page
- That’s because 28% of Facebook Fans are more likely to continue using a brand and 48% are more likely to recommend the brand to their friends
- Positive perceptions of companies increase by +36% if they have a blog on their website
- 40% of the time people are on Twitter they are researching products
- 20% of the time people are on Twitter they are buying products
- Social networks are the fastest growing category on mobile.
- 14% of people trust advertising
- Only 18% of TV advertising campaign ever achieve a positive return on investment
