Helluva idea by W+K. I cant wait to get my own crack at “Ahh”
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand
McDonald’s uses GPS, image recognition and a database of its suppliers to tell consumers about the meal they are about to eat!
In a strong move to protect the privacy of Americans as they use the Internet on their smartphones and tablets, the Federal Trade Commission on Friday said the mobile industry should include a do-not-track feature in software and apps and take other steps to safeguard personal information.
The staff report, which was approved by the commission, is not binding, but it is an indication of how seriously the agency is focused on mobile privacy. As if to emphasize that, the commission on Friday separately fined Path, a two-year-old social networking app, $800,000. It charged the company with violating federal privacy protections for children by collecting personal information on underage users, including almost everyone in users’ address books.
Together the actions represent the government’s heightened scrutiny of mobile devices, which for many Americans have become the primary way of gaining access to the Internet, rather than through a laptop or desktop computer.
» via The New York Times(Subscription may be required for some content)
The fastest way to ruin a mobile promotion is by adding steps that make entering the promotion more difficult.
“There are many benefits to the larger screen that is predicted to grace the next iPhone (5 or otherwise named). But in a world where many users engage with their smartphones with only (in Luke Wroblewski’s term) “one eyeball, one thumb,” is the taller proportion actually a usability compromise?
There are two considerations to answer that question. On the eyeball side, the greater the proportion of vertical scan to horizontal scan, the slower the eyes take in information. Research indicates that a golden proportioned horizontal visual field is the most efficient, so on the score, the taller screen is moving in the opposite direction. In practical terms, these longer scan distances will lead to more “tunnel vision” for users, as usability expert Jakob Nielsen described in last week’s blog post.”