Helluva idea by W+K. I cant wait to get my own crack at “Ahh”
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand
The AP’s Twitter account gets hacked… and the Dow suddenly drops!
‘We’re not bringing [brands] a template or format to complete,’ [says Lee Brown, head of sales at Tumblr]. ‘We’re giving them a canvas. That takes a lot of time and a lot of thought.’
Mr. Brown said that although such advertising is nontraditional, Tumblr has been able to sell promoted posts to companies including Target Corp., Adidas, Lions Gate Entertainment Corp. and Christian Dior. Tumblr is trying to persuade customers to use its platform as a starting point to create messages that can then be distributed to other social networks, such as Facebook, Twitter and Instagram.
‘Marketers have become accustomed to buying scale as opposed to earning it,’ Mr. Brown said. ‘We’re not really selling ads, we’re promoting their content.’
The Napster Documentary - coming soon…
Downloaded, a VH1 Rock Doc that will be premiering at the South By Southwest Film Festival, also provides an amazing amount of insight into how they got ahead of the curve — by coding their fingers off. A seminal moment, previewed exclusively [below], came when they were able to scale Napster up so that everyone could use it. “It was all about making small, incremental wins with the code and with the technology,” Ali Aydar, Napster’s one-time senior director of technology, says in the clip. Once they did that they reached 20 million users in almost no time.
In terms of sharing content on Facebook, the link between the publisher and the sharer says a lot. Facebook discovered that although users share much more content from close friends, the posts shared from more distant friends are actually more influential.
There is $$$ is blogging
The #PS4 controller has a share button!
As you might expect, YouTube is the number one video site on Twitter, accounting for 60 percent of all video links. The BBC is the top english language article website, but ranks second to Indonesia’s Detik.com worldwide.
(via Digital to Account for One in Five Ad Dollars - eMarketer)
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.
Gerd adds: my prediction: 35-50% of the entire ad budget in 2017 will be digital / social / interactive / mobile
