B.o.B. Showed us how to drive purchase with Digital Media

On May 1 Atlantic Records recording artist B.o.B. will released his 2nd CD “Strange Clouds”. The people over at Atlantic apparently have solid social media chops. There tactic combined an exclusive preview of B.oB.’s new CD and social media to drive purchase and digital media buzz.

1. Advance Premiere: A simple Facebook milestone post on the Atlantic Records Facebook page directed fans to “Listen to the Whole Album” 4 days in advance.

2. Tweet-gating: The Facebook link leads us to a Twitter tactic! To unlock the album you have to tell your Twitter followers all about #StrangeClouds. 

3. Log-In with Twitter: Very standard Twitter log-in process. This is familiar and easier to use.

4. Share with Your Friends: Simple copy tells the story. “To unlock the full stream, tweet a message”

4. Unlock Album Preview: In only 4 steps fans can listen to B.o.B.’s new album. While listening to the album you can Pre-Order from Target, iTunes, and B.o.B.’s website. And of course you can share your opinion via Google+, Twitter, and Facebook buttons.

AHEM….@BeverlyJohnson1 Just Followed Me

Beverly Johnson followed me on Twitter and I felt the need to share it with the entire world.

Thanks

- Jeremy 

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