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A new Ustream mobile app is going to give YouTube and Google+ a run for their money. Both YouTube and Google+ have live streaming video to social networks. Google+ uses group Hangouts to have group live video streaming, where others can join in. YouTube, owned by Google, has long controlled the video space. But in recent years Ustream has grown in popularity, and their new Broadcast For Friends app may signal additional growth tapping into Facebook’s social dominance.
Tools: E-mail Marketing, Social Media
Results: 24,611 registered donors; 266 bone marrow donations
Time Frame: Three weeks!
“The Dragonfly Effect” by Jennifer Aaker and Andy Smith chronicles efforts to save the life of Internet entrepreneur and Indian American Sameer Bhatia. Sameer was diagnosed with an aggressive form of Leukemia, and his hopes of survival rested in securing a bone marrow transplant. Of the millions registered with the National Marrow Donor Program, only 1.4 percent were a match, which can be attributed to the small number of registered of South Asians. Sameer’s chances of finding a match were one in twenty thousand.
Goal - 20,000 New Donors in Three Weeks
This video explains social media and some how ties in ice cream…..not bad