The decision to roll out ads in mobile stream first also underscores just how quickly the mobile ad market is growing. U.S. mobile advertising will be a $7.29 billion industry in 2013, according to reported issued by eMarketer this month, an upward revision of $100 million from December.
For the sake of comparison, Twitter didn’t roll out mobile ads for its native apps until 2012, two years after it introduced advertising. Facebook likewise announced its first mobile ads only in February 2012.
Helluva idea by W+K. I cant wait to get my own crack at “Ahh”
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand
We have never seen a social space that actually works for everybody. People don’t want to hang out with everybody they have ever met.
The patent involves building a device from an open-ended transparent body (of glass, for example) that becomes a full wrap-around display when a flexible AMOLED screen is unfurled within it. It doesn’t imagine all that real-estate will necessarily be used at once, though, and includes details of a “detection mechanism,” such as a camera and facial recognition software, which would determine how much of the screen you can see, so that power is only sent to the parts that are in view.
Apple Insider notes that the patent was first filed for in 2011.
McDonald’s uses GPS, image recognition and a database of its suppliers to tell consumers about the meal they are about to eat!
I don’t like this at all